I am changing firms. Do I need to establish a new e-filing login and password?

No. Your login is issued specifically to you. Even if you change firms, your login remains valid.
However, you must update your address, including any changes to your e-mail address, in CM/ECF (see Local Rule 5-4.8.1). For detailed instructions on how to update your contact information in CM/ECF, see the Court’s website at https://www.cacd.uscourts.gov/e-filing/updating-your-contact-information. In addition, if you are counsel of record in any cases currently pending in this district, you must file and serve Form G-06 (“Notice of Change of Attorney Business or Contact Information”) in each of your pending cases. Doing so will satisfy your notice obligation under Local Rule 83-2.4.